E-40 & Sada Baby – It’s Hard Not To

E 40 Sada Baby Its Hard Not To
E 40 Its Hard Not To

Good news for fans – the multiplatinum musician has shared a new single via Heavy On The Grind Entertainment/Virgin Music in collaboration with from his upcoming record Rule of Thumb. The single is called “It’s Hard Not To,” and finds the two artists connecting in a Jae Synth-directed music video.

A press release notes that the visual sees 40 rocking a $500,000 T pendant that he recently purchased from renowned jeweller Johnny Deng “to celebrate the success of his booming wine and spirits empire.”

Good news for fans – the multiplatinum musician has shared a new single via Heavy On The Grind Entertainment/Virgin Music in collaboration with from his upcoming record Rule of Thumb. The single is called “It’s Hard Not To,” and finds the two artists connecting in a Jae Synth-directed music video.

A press release notes that the visual sees 40 rocking a $500,000 T pendant that he recently purchased from renowned jeweller Johnny Deng “to celebrate the success of his booming wine and spirits empire.”

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