E-40 & Sada Baby – It’s Hard Not To

Good news for E-40 fans – the multiplatinum musician has shared a new single via Heavy On The Grind Entertainment/Virgin Music in collaboration with Sada Baby from his upcoming record Rule of Thumb. The single is called “It’s Hard Not To,” and finds the two artists connecting in a Jae Synth-directed music video.

A press release notes that the visual sees 40 rocking a $500,000 T pendant that he recently purchased from renowned jeweller Johnny Deng “to celebrate the success of his booming wine and spirits empire.”

Good news for E-40 fans – the multiplatinum musician has shared a new single via Heavy On The Grind Entertainment/Virgin Music in collaboration with Sada Baby from his upcoming record Rule of Thumb. The single is called “It’s Hard Not To,” and finds the two artists connecting in a Jae Synth-directed music video.

A press release notes that the visual sees 40 rocking a $500,000 T pendant that he recently purchased from renowned jeweller Johnny Deng “to celebrate the success of his booming wine and spirits empire.”