Chukwuka Ekweani, better known as Ckay, a Nigerian artist, has been named the first African ambassador for the worldwide brand Polo.
The ‘Love Nwantiti’ singer was just named the official face of the World of Polo franchise by the sportswear and perfume company.
Polo and Ckay partnered on the launching of its Oud Eau de Parfum, and he appeared in a fragrance advertisement.
Polo stated on its website that the Nigerian singer’s relationship with the brand underscores the brand’s dedication to diversity and representation.
The statement reads;
“The launch of The NEW Polo Oud Eau de Parfum signifies not only an extension of the World of Polo Family, but also an entry into new horizons. This fragrance establishes a prominent presence within niche markets, solidifying Ralph Lauren Fragrances’ credibility within the realm of luxurious perfumery.
As a testament to its global reach and resonance, The Polo Family welcomes its First-ever African as Face of The World of Polo Franchise, the distinguished Nigerian singer-songwriter, CKAY.
His association with The NEW Polo Oud reflects the brand’s commitment to diversity and representation, bridging cultures through the universal language of fragrance. For CKAY, POLO OUD is “PURELY LUXURY, a ROBUST BLEND OF SENSUAL OUD OIL, MYSTERIOUS, RICH, AND INTOXICATING.”
It also announced that the NEW Polo Oud Eau de Parfum will be available at select retailers starting end of September 2023.
Ckay Makes History.
Love Nwantiti crooner, Chukwuka Ekweani popularly known as Ckay becomes the first African to be the face of the World Of Polo franchise. pic.twitter.com/MhWIhE4YFc
— IGBO History & Facts (@IgboHistoFacts) September 22, 2023