Multiple award-winning singer and sensational performer Burna Boy has explored his entrepreneurial side after the artist launched his own cannabis brand, which goes by the name ‘BrkFst’ in partnership with the Jokes Up/ Ice Kream outfit. This was confirmed by the Black Cannabis Magazine, which went on to state that this was made official on Friday, October 7, 2022 in South Beach, Miami.
Undoubtedly, this comes one year after the singer criticized the ban on cannabis in Nigeria and called it ‘dumb’.
There have been suppositions that Burna’s new brand was inspired by Burna Boy’s hit single “Last Last”, where he said in his lyrics that he craves cannabis and alcohol…I need Igbo and shayo Shayo.
The black cannabis magazine stated:
Nigerian Afrobeats sensation and Grammy Award winner Burna Boy launched his brand BrkFst, a partnership with Jokes Up/ Ice Kream Friday, October 7th in South Beach, Miami.
Burna Boy is bringing his addition to the Cannabis Community by naming his brand BrkFst. Most smokers will resonate because they start the day with morning marijuana consumption, Breakfast; your first meal. Hence the slogan is #Brkfstisforsmokers